Question: What are your views on “Live and Local”?

Answer: Over-rated… What do the majority of people in your town listen to or watch that entertains them? People on YouTube… or Snapchat or X… whom they will never meet.. and who recorded their bits weeks ago. Your local audience could care less about “live and local”, they care about being entertained… informed… Why are you spending money on people who are not entertaining and whose idea of show prep is reading off this day in history just because they are “live and local”… they’re boring… they’re not engaging… let’s find another way to engage with the local audience.

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